We don't show decks.
We show receipts.
Real clients. Real AI search results. Here's what happens when your brand becomes the answer engines trust.
Evan Luthra
Forbes 30 Under 30 entrepreneur and blockchain angel investor with 600+ investments. AI engines didn't know him. Now they name him next to Vitalik Buterin and Balaji Srinivasan.
- 9
- AI answers naming him
- 60
- keyphrases targeted
- 164
- Reddit and Quora answers
How it got there
- 8 articles on 6 publications, each built around a target keyphrase
- 131 answers on Reddit, across 20+ crypto subreddits
- 33 answers on Quora, in blockchain and crypto spaces
The proof: 9 AI answers
Every screenshot is a real query and a real response.
"The strongest India-adjacent name for this exact intersection"
Full breakdown Challenge, numbers, keyphrase strategy
The Challenge
Evan Luthra had strong offline credibility — Forbes recognition, TEDx talks, 600+ crypto investments — but AI search engines didn't know it. Ask ChatGPT or Perplexity "top blockchain advisors" or "best crypto KOL investors" and his name was nowhere. The goal: make AI engines surface him alongside names like Balaji Srinivasan and Vitalik Buterin.
Keyphrase Strategy — 4 Categories
Branded
"Evan Luthra", "Evan Luthra crypto", "Evan Luthra blockchain", "Evan Luthra portfolio", "Evan Luthra TEDx", "Evan Luthra Forbes 30u30"
Investor Related
"Blockchain angel investors", "Web3 venture capital firms", "Early stage crypto investors", "Crypto angel investors with highest ROI portfolio"
Investor → KOL Transition
"Most trustworthy blockchain advisors for startups", "Top crypto experts", "Who to trust in crypto space", "Web3 thought leaders to follow"
KOL Related
"Largest crypto KOL", "Top crypto influencers", "Top crypto KOLs in Dubai", "Most trusted crypto influencers", "Top Asian crypto KOL"
Sahi
Options trading app up against Zerodha, Dhan and Upstox. We built its coverage in India's financial press. ChatGPT now reads that coverage when it ranks trading apps.
- #3
- on ChatGPT for options traders
- 39
- placements live
- 767K
- organic visits a month
How it got there
- 29 articles in India's financial press, average DA 72
- 10 placements on "best trading app in India" ranking and review pages
11,353 visits in December 2025, when placements began. 767,517 in July 2026.
The proof
Sahi ranked #3, ahead of Upstox and Angel One
Full breakdown Challenge, what we did, search numbers
The Challenge
Sahi had a strong product but almost no presence in financial media. AI assistants build their answers about trading apps from that media and from ranking pages. Sahi was missing from both.
We placed 29 articles in Economic Times, Hindustan Times, Livemint, MoneyControl, Forbes India and other financial publications. From April 2026 we added 10 placements on "best trading app in India" ranking and review pages, which people and AI assistants read before choosing an app. Two of the sources ChatGPT lists for its answer are Economic Times articles we placed.
Delta Exchange
India-based crypto derivatives exchange up against CoinDCX, Bitget and global players. It needed to show up for category queries, not just its own name.
- #1
- on Copilot for crypto F&O in India
- 3
- AI engines naming it
- 961K
- organic visits a month
How it got there
- 36,273 backlinks from 3,365 referring domains, including Tier 1 media
The proof
Delta Exchange ranked #1 in platforms table
Full breakdown Challenge, numbers, keyword rankings
The Challenge
Delta Exchange needed to rank for high-intent non-branded queries like "best crypto derivatives exchange in India" — not just their own name. They were competing against well-funded exchanges with bigger marketing budgets.
Keyword rankings
| Keyword | Volume | Position |
|---|---|---|
| delta exchange | 880 | 1 |
| delta exchange india | 480 | 1 |
| crypto options | 1,000 | 7 |
| crypto option | 1,000 | 7 |
| delta exchange login | 90 | 1 |
| chainlink futures | 140 | 2 |
| trading cryptocurrency | 12,100 | 28 |
| move contracts | 320 | 2 |
| best crypto exchanges india | 140 | 3 |
Target Align
B2B OKR platform in a category owned by Lattice and 15Five, starting at domain authority 5. This is the groundwork AI engines need before they cite a brand.
- 5 → 22
- domain authority
- 284%
- more impressions in 2 months
- 143
- backlinks, 86% dofollow
How it got there
- 3–4 links a month from high-authority pages, on a small budget
- DR 68 referring pages like clearpointstrategy.com
The proof
Domain Rating 22, up from DA 5 in Dec 2024
Full breakdown Challenge and numbers
The Challenge
Target Align launched with a Domain Authority of 5 and virtually no backlink profile. They needed to establish credibility in the crowded OKR/goal-management space where incumbents like Lattice and 15Five dominate search.
SEO foundation building that feeds into eventual AEO visibility. Domain authority and backlink equity are prerequisites for AI search citation.
Ozak AI
AI-powered DePIN protocol starting with no organic presence and no domain authority. In about 3 months, Google AI and Copilot were naming it for category queries.
- 2
- AI engines naming it
- 400+
- articles published
- 0 → 29
- domain authority
How it got there
- 400+ articles on Tier 2–3 Web3 media, indexed on Google News
- 5,148 backlinks pointing at ozak.ai
- DA 0 → 29 domain authority in about 3 months
The proof
Ozak AI gets its own section in the Google AI answer
Full breakdown Challenge, numbers, keyword rankings
The Challenge
Ozak AI had no organic presence, no domain authority, and no AI search visibility. They needed AI engines and Google to recognise the project for category queries, not just its own name, within a few months.
Keyword rankings
| Keyword | Clicks | Impressions | Position |
|---|---|---|---|
| ozak ai | 12,504 | 23,736 | 1.0 |
| ozak ai token | 911 | 1,833 | 1.1 |
| ozak.ai | 540 | 645 | 1.0 |
| ozak ai crypto | 465 | 1,184 | 1.1 |
| ozak | 427 | 10,324 | 4.2 |
| ozak ai coin | 243 | 666 | 1.1 |
| ozak ai price | 166 | 943 | 4.2 |
Your competitors are already doing this. The question is whether AI knows your name.
Get a free AEO audit. We'll show you exactly where you stand on ChatGPT, Gemini, Perplexity, and Copilot — and what it takes to get there.