Proposal · August 2026

11.7 million impressions.
1.45% click-through.

Scentira is already being seen. It is just not being chosen, and when a buyer asks an LLM instead of Google, Scentira is not in the answer at all. This is the plan to turn that visibility into being the brand that gets named.

See pricing See the plan
Search Console · last 3 months
1.45%
Click-through rate across 11,750,873 impressions
Clicks170,857
Impressions11.75M
Average position8.2
Products live1,349
Collections live426
Editorial articles live1
Search Console export and live site crawl, 20 August 2026.

Diagnosis

Search Console shows clicks up 24.3% and impressions up 14.4% quarter on quarter. The catalogue ranks. What is missing is anything that an answer engine can quote when a buyer asks a question rather than types a product name.

1
Editorial article live
Against 1,349 products and 426 collections
Live sitemap crawl, 20 Aug 2026
~63
Dofollow referring domains
8% of 784 linking sites. Nobody has written about Scentira on purpose
Ahrefs backlink profile, 20 Aug 2026
0
Round-ups that name Scentira
One editorial "best decant sites in India" article ranks for that query. It is a competitor's own blog, and it does not name you
Live check, 23 Aug 2026.
410
AI mentions across the engines Semrush tracks
The mentions exist. The third-party citation base behind them does not
Semrush AI Search, 20 Aug 2026
Authority baseline
Ahrefsscentira.in, incl. subdomains
37
Domain Rating
Backlinks5.3K 63% dofollow
Linking websites784 8% dofollow
Dofollow referring domains~63
SemrushSEO overview
16
Authority Score
Organic traffic76.3K
Organic keywords8.7K
Referring domains1.2K
Backlinks11.5K
SemrushAI Search
28
AI Visibility
410
Mentions
1.3K
Cited pages
Gemini199 110 pages
AI Mode103 953 pages
AI Overview58 266 pages
ChatGPT50 112 pages

Why it happens

Nothing to cite

The answer layer doesn't exist

1,349 products and 426 collections are transactional pages. Asked "are decants original?", an LLM has one article on the domain to draw from, and it is about EDP versus EDT.

Nothing outside your domain

No third-party authority

Answer engines assemble responses from sources they trust, and most of those are not your own site. With ~63 dofollow referring domains, almost nothing exists for them to trust.

Missing from the round-ups

Round-ups decide the answer, and you are not in one

Round-ups are the format AI answers lift most, and one already ranks for this query. Scentira is not in it. Getting into that format is the fastest route into the answer set, and it is what the GEO layer targets.

The Plan: Make Scentira quotable. Then make it cited.

Two layers: AEO for on-page content and GEO for off-page content.

01
Quotable
AEO on your domain
→
02
Cited
GEO off your domain
→
Outcome
Cited
In the answer set
01
AEO Foundation

Make Scentira quotable

150 pages written to the questions buyers actually ask, so an LLM can explain what a decant is, where Scentira gets them, and which fragrance suits whom.

  • 150 AI-optimized pages, built against the tracked prompt set
  • 40 to 60 collections rebuilt as answers rather than product grids
  • Schema markup on every page, ready to deploy
  • Brand details filled in: company, founder and social profiles, which currently ship empty
  • We hand over the pack, your developer deploys it. No CMS access needed from us
02
GEO Core

Make Scentira cited

Recurring third-party content and community participation on the themes your buyers actually ask about, so Scentira is mentioned and cited on non-brand questions.

  • 10 articles a month on DA 30+ publications, India weighted, since 95.6% of your clicks are Indian
  • The comparison layer first: the "best decant sites in India" shape, on domains that aren't yours
  • 30–40 Reddit and Quora contributions per week, 10% brand mentions
  • Monthly prompt, citation and competitor scan with persistence checks
  • You approve every draft; full URL report after each placement

Where we start

We shortlisted the pages where impressions, a fixable position and real buying intent line up at the same time.

CollectionImpressionsClicksAvg posFirst move
/perfumes-for-men694,3103,8599.67The biggest page on the site, and almost nobody clicks. We'll rank the perfumes and give a reason for each.
/gucci299,8068258.03Plenty of interest, very few clicks. We'll answer which Gucci suits whom, and what a decant costs.
/rasasi132,7361,2728.32Hawas sits here. We'll add how it compares to the alternatives, and how long it lasts.
/louis-vuitton122,9479407.60The best case for trying a house before committing to a full bottle. Today it is a grid, and we'll rebuild it.
/top-10-perfume-for-men100,0232,7924.51This page already works, up 616%. We'll use its structure as the model for the rest.
/mykonos84,1132,6876.31Demand appeared this quarter from nothing. We'll write a proper review page.
/diptyque66,9481,4156.52Expensive house, and buyers worry about fakes. We'll say where the bottles come from.
/partials57,8356,0081.92Best performer on the site at position 1.9. We'll protect it, and explain the sizes properly.
Source: Search Console page export, last 3 months to 20 August 2026.

Target prompts

A tracked set of 10 to 15 fixed prompts, subject to change over the course of our campaign.

TypeBuyer queryAI likelihood
Trust"are perfume decants fake or original"10/10
Comparison"best perfume decant sites in india"10/10
Transactional"where can I buy original perfume decants in india"9/10
Branded"is scentira legit or a scam"9/10
Use case"best long lasting perfume for indian summer under 1000"9/10
Comparison"khamrah vs khamrah qahwa which is better"9/10
Trust"is it safe to buy perfume decants online in india"9/10
Use case"cheapest way to try creed aventus in india"8/10
Informational"how long does a 5ml decant actually last"8/10
Informational"what does rasasi hawas smell like"8/10
Informational"decant vs tester vs original bottle difference"8/10
Use case"perfume gift under 2000 india"7/10
AI likelihood is our editorial read of how likely an LLM is to field the query by naming a set of sellers. A prioritisation aid, not a measurement. AI prompts have no published search volume.
Answer engine scan · monthly
ChatGPTPerplexityGemini

For each engine we record whether Scentira is mentioned, where it sits in the answer, whether the description is accurate, and which sources the answer cites. Same wording, every month.

This is the scan, not a result. The first run produces the real answer set.

What to expect

These ranges assume the AEO pack is deployed on schedule and the GEO scope runs without gaps.

HorizonActivityGEO outcomeSearch & demand
Month 1Baseline scan, content and entity audit, first AEO pack, 10 articlesBaseline fixed for the tracked prompt set across ChatGPT, Perplexity and Gemini. No visibility movement expected yet.No change expected. The pages are still being deployed.
By month 3Around 45 pages live, 20 to 30 collections rebuilt, 30 articles, community work at 30 to 40 a week5 to 10 point gain in answer set presence. 2 to 6 persistent citation domains. First citations usually land at 6 to 8 weeks.Flat to +10% impressions on target pages. +5% to +15% clicks once the pages are live.
By month 6150 pages live, 40 to 60 collections rebuilt, 60 articles cumulative, community work at 30 to 40 a week10 to 20 point gain in answer set presence. 5 to 12 persistent citation domains. 32 to 52 new dofollow referring domains.+15% to +30% non-brand clicks on the selected clusters.
Answer set presence means the share of the tracked prompt set where Scentira is mentioned or cited in the answer.

Commercials

AEO is a one-time build. GEO is the recurring engine. Run either on its own, or both together.

Layer 01
AEO Foundation
One-time build. Your team deploys it. No retainer, no minimum term.
₹1,45,000 one-time
Growth tier · delivered in 2 to 3 weeks
  • ✓ 150 AI-optimized pages built against the tracked prompt set
  • ✓ 40 to 60 collection pages rebuilt as answers rather than product grids
  • ✓ Schema markup on every page, ready to deploy
  • ✓ Company, founder and social profile details filled in
  • ✓ Prompt-set baseline across ChatGPT, Perplexity and Gemini, raw captures
  • ✓ No CMS or developer access required from us
Layer 02
GEO Core
The recurring discovery engine. The layer that puts Scentira in the answer, not just on the shelf.
₹2,40,000 / month
Starter tier · billed monthly · 3-month minimum
  • ✓ 10 articles a month on DA 30+ publications, India-weighted, dofollow where possible
  • ✓ 30–40 Reddit and Quora contributions per week, 10% brand mentions
  • ✓ Monthly scan of the tracked 10 to 15 prompt set across ChatGPT, Perplexity and Gemini, with citation and competitor reporting
  • ✓ Monthly report on referring domains and authority movement
  • ✓ You approve every draft; full URL report per placement

Terms & notes

  1. All amounts are exclusive of GST (18%).
  2. No AI engine, publication or ranking position can be guaranteed. We commit to Scentira being mentioned and cited, with the citation domains behind it, not to being ranked first.
  3. All figures in the ranges above are planning figures, not forecasts.
  4. Content themes and the publication shortlist are agreed at the start of each month.
  5. Retainers are billed at the start of each month.
  6. Publication mix is indicative; final placements are confirmed on editorial availability. We match or exceed the DA and authority shown.
  7. Minimum engagement is 3 months for the GEO retainer. Quarterly engagements are billed in advance and the tier is movable between quarters.

Proof

Real organic traction and nothing outside their own domain for an engine to trust.
+660%
Organic growth
119K
Monthly visits, from 11K
24→36
Semrush Authority Score
28
Articles on AS 30+ sites

What we did

  • Editorial placements on authority finance publications
  • ~60 backlinks built across the campaign
  • Community layer on the platforms their buyers actually read
  • December 2025 to February 2026
A new domain with no history. No links, no mentions, nothing anywhere to cite.
0→29
DA in 3 months
400+
Articles placed
$3M
Raised during presale
2
Engines citing on non-brand queries

What we did

  • Built domain authority from a standing start
  • Structured PR across 400+ placements
  • Targeted non-branded transactional queries
  • Cited by Gemini and Copilot by end of campaign
Well known offline and absent from AI answers. Ask an engine for top blockchain advisors and the name was not there.
19
Verified LLM citations (+280%)
53%
Mentions on non-branded queries
+400%
ChatGPT citations
Top 5
"Top Blockchain Advisors", Perplexity

What we did

  • Prompt-level citation tracking across four engines
  • Perplexity +200%, Claude 2 new citations
  • #3 for "Top Indian Crypto Angels"
  • Every claim backed by a screenshot and a live link
Claude answer naming Evan Luthra among top blockchain advisors
Claude, "top blockchain advisors": named alongside Vitalik Buterin, CZ and Balaji Srinivasan
Perplexity answer featuring Evan Luthra
Perplexity, "best Web3 KOL investors": featured in the lineup
More proof
View all case studies
→

Why yMedia

An AI-native marketing studio. We have been getting brands found through search, press and community since 2017, and through the answer engines since 2024.

8+
Years in business
75+
Brands served
200+
Publication partners
25K+
Content pieces published
Upstox PolicyBazaar WazirX MobiKwik Fibe 1Finance Sony DADC Vested IIMJobs Upstox PolicyBazaar WazirX MobiKwik Fibe 1Finance Sony DADC
Publication network
Forbes India
Economic Times
LiveMint
Business Standard

Illustrative of the network, drawn from titles yMedia has placed on before. These are business titles from other accounts. Your shortlist will be fragrance, beauty and lifestyle press, India weighted, and it is agreed before anything runs.

"yMedia has been a great media and content partner. Their execution speed was actually insane. These guys had their finger on the pulse 24/7."

Anshul Dhir · Marketing Advisor

Next step

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