yMedia
Sahi Sahi
Case Study
Dec 2025 to Jul 2026
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Fintech · SEO + GEO · 7 Months

11,353 to 767,517
organic visits a month

Sahi is a high-performance trading platform competing against India's largest discount brokers. In seven months, yMedia took it from near invisibility in organic search to three-quarters of a million monthly visits, 39 placements across India's top financial media, and a Semrush Authority Score of 46 - every figure independently verified.

39 placements live
Authority Score 24 to 46
Verified in 3 tools
Organic Traffic
767.5K
Monthly visits, Jul 2026
Dec 202511,353
Feb 202686,276
May 2026166,285
Jun 2026244,674
Jul 2026767,517
Growth+6,666%
Source: Semrush, worldwide, Jul 27, 2026
A Strong Product With No Search Footprint
Sahi had built a genuinely fast trading platform. What it did not have was authority. In a category where every comparison page, review site and AI assistant answer is dominated by incumbent brokers, product quality alone does not get you recommended.

The Problem

In December 2025 sahi.com pulled 11,353 organic visits a month against a Semrush Authority Score of 24. Searches that should have surfaced Sahi, "best trading app in India", "F&O trading app", returned competitors on every result.

The Approach

Two workstreams running together. Editorial PR on India's highest-authority financial publications to build domain authority, and ranking placements on the listicles, review pages and comparisons that both high-intent searchers and AI assistants read. Community seeding ran alongside from June.

The Result

Seven months later: 767,517 monthly organic visits, 15,500 ranked keywords, Authority Score 46, and 39 live placements averaging DA 72. Every figure below is verified independently in Semrush, Ahrefs and Ubersuggest.

What Seven Months Delivered
📈
+6,666%
Organic Traffic Growth
11,353 to 767,517 monthly visits
Source: Semrush, Dec 2025 to Jul 2026
⚡
24 → 46
Semrush Authority Score
Jumped 8 points in July alone
Source: Semrush, tracked monthly
📰
39
Placements Live
29 editorial PR, 10 ranking and review pages
Source: Article Record, Jul 2026
🔑
15,500
Ranked Keywords
Up from 3,714 at campaign start
Source: Semrush organic positions
Organic Traffic Trajectory
Monthly Organic Traffic, sahi.com
Source: Semrush, worldwide, root domain, Jul 27, 2026
+6,666% Dec to Jul
Campaign launched Dec 2025
Keywords and Traffic by Month Semrush
MonthRanked KeywordsOrganic TrafficChangeCampaign Milestone
Oct 20252,1432,016-9%Pre-campaign baseline
Nov 20252,3982,283+13%Pre-campaign baseline
Dec 20253,71411,353+397%Campaign kick-off
Jan 20266,77037,558+231%First tier-1 placements live
Feb 20268,54086,276+130%Forbes India, HT, ET BFSI
Mar 20265,88964,719-25%Index volatility
Apr 20265,80865,144+1%Ranking track commissioned
May 202610,080166,285+155%First listicles live
Jun 202611,529244,674+47%Review and comparison pages
Jul 202615,500767,517+214%Authority Score 38 to 46
Authority Trajectory
Authority scores lag placements - they move slowly and only as earned links accumulate, which is why we track them monthly across all three tools. Semrush moved 8 points in July alone, from 38 to 46, as the tier-1 placements compounded.
Semrush Authority Score
24 → 46
+92% growth
Dec 2025 to Jul 27, 2026
Ubersuggest / Moz DA
20 → 29
+45% growth
Dec 2025 to Jul 27, 2026
Ahrefs Domain Rating
29 → 32
+10% growth
Feb 2026 to Jul 27, 2026
Where Sahi Was Published
29 editorial features across India's leading financial and business media, averaging DA 72 with a combined monthly readership above 367 million. Every tile links to the live article.
Economic Times
DA 100
2 features
ET BFSI
DA 100
Hindustan Times
DA 98
Moneycontrol
DA 93
Livemint
DA 90
Good Returns
DA 89
Business Standard
DA 88
India TV News
DA 87
Forbes India
DA 82
New Indian Express
DA 75
Hindu BusinessLine
DA 74
Republic World
DA 73
The News Minute
DA 71
News24
DA 66
Mid Day
DA 65
Hans India
DA 62
Trade Brains
DA 60
2 features
NewsX
DA 56
Telangana Today
DA 55
Financial Content
DA 53
Times Bull
DA 53
Daily Excelsior
DA 52
Big News Network
DA 52
TaxGuru
DA 50
Money Life
DA 47
Fortune India
Tier 1
Finance Belong
Guest Post
DA 80 and above DA 60 to 79 DA below 60 Domain Authority on the Moz scale, from the campaign placement sheet.
The Pages Buyers and AI Assistants Actually Read
Editorial PR builds authority. It does not, on its own, put a brand inside the "best trading app in India" list that a searcher or a language model reads before deciding. Our April 2026 phase focused on this: 10 ranking, review and comparison placements.
NIFM
Listicle
Taxscan
Listicle
Trade Brains
Listicle
Online NIFM
Listicle
Trendy Traders
Ranked #6
The Best Stock Broker
Listicle
LAMF India
Listicle
Compare Broker Online
Review
Brokers Analysis
Review
In Stock Broker
Comparison
The Backlink Profile, Read Two Ways
Semrush and Ahrefs index the web differently and rarely agree on absolute counts. Both show the same picture here: a backlink profile that grew sharply through the campaign, weighted towards finance and business publishers.

Semrush Backlink Overview

Semrush, Jul 27, 2026
Referring Domains
1.2K
+21%
Backlinks
24.8K
+262%
Monthly Visits
738K
Top referring domains by authority: Economic Times, Hindustan Times, Moneycontrol, Livemint and Forbes India, all from placed features.
Network rating: Semrush classifies sahi.com as Reputable at Authority Score 46.
24.8K
Total Backlinks
1.2K
Referring Domains
738K
Monthly Visits

Ahrefs Backlink Profile

Ahrefs, Jul 27, 2026
Domain Rating
32
Backlinks
5.9K
81% dofollow
Linking Websites
2.2K
70% dofollow
Link quality: an 81% dofollow ratio sits well above the category norm, and the referring set is weighted towards finance and business publishers rather than generic directories.
DR 32
Domain Rating
5.9K
Total Backlinks
2.2K
Linking Websites
Owning the Branded Result Page
The same authority shows up directly on the results page. Searching Sahi's category terms returns placed features from Forbes India, Economic Times, Livemint and Moneycontrol, so Sahi now holds its own branded result page rather than leaving it to comparison sites.

Google Search: "sahi trading app"

4 of the top 10 organic results are placed articles. That is branded search real estate a competitor cannot buy back quickly.

4 articles on page 1
All indexed within weeks
Google page 1 results for sahi trading app
Result #1: Forbes India "Smarter F&O trading starts with Sahi's exclusive indicators"
Result #4: Economic Times "Inside Sahi's in-house trading charts: built for speed"
Result #5: Livemint "Sahi Scalper 2.0 focuses on reducing execution friction"
Result #8: Moneycontrol "Scalper 2.0: Built for quick F&O and stock execution"
SERP capture from March 2026. Result positions shift over time; the linked articles remain live.
Why the Results Held Up
🏛️
Authority Built First
The first four months went into tier-1 publications: Economic Times, Hindustan Times, Moneycontrol, Livemint, Business Standard and Forbes India. That groundwork is what let the later months compound - Sahi's domain moved from Authority Score 24, where ranking was out of reach, to 46.
Avg DA 72
📊
Two Tracks in Parallel
Editorial PR and ranking placements did different jobs and ran on separate budgets. Traffic stays flat from March to April, then triples once the second track opened in May - the authority track alone would not have produced the ranking and review pages that drove that step-change.
+6,666% Traffic
🔍
Tracked in Three Tools
Every figure was tracked monthly in Semrush, Ahrefs and Ubersuggest from the first month of the campaign. The three tools differ on absolute counts but agree on direction, which is what makes the trajectory reliable rather than a single-tool artefact.
24 → 46 AS

Your category has the same gap Sahi had

Someone is being recommended when buyers search your category, and when they ask an AI assistant. If it is not you, that is a fixable problem - and we will show you where you currently stand before you spend anything.

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