Content Marketing

Content marketing and creation have always been a strong suits for CMOs. 2022, too, is propitious for content marketing, given the rising need to entice 5 billion users in the digital world. Below are a few statistics that might help CMOs make better decisions for more successful content creation outsourcing strategies and a fulfilling ROI with respect to content marketing. 

1. In 2022, the number of successful content marketers having a well-documented strategy jumps to 62%, as opposed to 39% in 2018

A well-documented and planned content marketing strategy helps everyone on the team look at things in the clear and plan other marketing strategies – in a way that compliments content marketing. It will not only keep expectations, expenditures, and tapping of ROI in place but also ensure a chalked-out plan unfolding at the right time, in accordance with the trends.


2. 92% of Customers Want Brands to Tell Them Stories

No doubt anyone loves a good story, but with an increasing number of companies adopting content writing, it is hard to ensure that your content stands out. According to OneStop, 92% of consumers want brands to provide them with ads that feel like stories. The solution lies in the ability of write-ups to engage people. The better a story your content tells your reader, the better the viewership of your content.

3. Adding Coloured Visual Aids Increases People’s Willingness to Read Content by 80%

With an influx of information and content on the internet, the best way to attract attention and generate more viewership for your content is by adding relevant visual cues in the form of videos and pictures. It makes the content more intriguing, improves the recall value, and people are more likely to engage with it. As opposed to the scenario years ago, increased use of video/audio content, written content, and images can be seen with respect to B2C content marketing. (CMI and MarketingProfs).

4. 93% of marketers use social media ads regularly

About 3.96 billion people use social media platforms like Facebook, Twitter, and LinkedIn. According to estimates, about 93% of marketers use social media ads on a daily basis. Millennials are most active on social media sites, and our digital lives are more of an extension of our physical lives. Audience engagement on social media sites not only provides more digital space to advertise products but also provides novelty to this arena of advertising. There is also an increasing trend of bloggers reviewing products bought from recommended ads on Facebook, Amazon, and the likes. These are good platforms to reach out to a vast base of consumers, keeping in mind that the social media fever is only growing.

5. Use of long-form content

Who says long-form content is dead? According to a 2020 study, Google’s first-page average word count comes to 1,447 words. The length of the content holds a lot of weight and value. The constant discussion of shortening attention spans hasn’t seemed to affect the length of content marketing articles at all. In fact, more and more companies are willing to produce lengthy content for readers.

6. Regular content and ROI

More than ever, regularity is the key to everything! Even for content generation and marketing, regular newsletters, publishing blogs, etc., are the key to a good readership base. Regular notifications, emails, and messages from companies keep the brands and their products in the mind space of the consumer. Be it sales, deals, or new launches, it improves the possibility of consumers coming back to the brand, which maintains constant touch with them. Due to this, marketers who are generating content on a regular basis are 3X more likely to be able to generate leads for the company.  A study shows that regular blogging allows content marketers 13X more likely to drive positive ROI for the company. 

7. 54% of Fortune 500 companies have a public-facing blog

Big corporations realise the value of content creation and marketing, with 54% having a public-facing blog. Another survey reveals that companies with a content marketing strategy and a blog generate 67% more leads than those that don’t. 

8. 60% of consumers like reading relevant content from their favourite brands

Brands can’t deny the power of content marketing when 60% of consumers stick to a brand when they read regular, relevant content of their preferences. Further, 70% of people learn about a brand from their articles and not from their ads.

9. 78% of consumers feel a connection between themselves and the company by reading well-marketed content

Improving customer-company relationships is a priority for any brand to grow. Relevant content helps 78% of people find a personal relationship with brands. Moreover, 82% of consumers get a positive image of a company after reading custom content. A good content marketing strategy can help brands hold not only their current customer base but also acquire new customers.

10. 70% of people feel closer to a company due to content marketing

Content marketing helps to bring consumers closer to their favourite brands. 80% of consumers have accepted that they prefer knowing about a brand through custom content. Studies also show that 70% of people feel closer to their favourite brands due to a well-executed content marketing strategy.

These are a few statistics that are bound to make your content creation outsourcing strategies better and more effective. Bulk marketing has been on the rise since 2016, and with every company trying a hand at it, there is just a lot of influx of information, and this guide will help you stand apart in 2022!


Content Marketing

A company dealing with a particular product or service has several departments to work on. These departments include maintaining the existing websites, building healthy relationships with the customers, handling social media websites and handling the business’s financial requirements. All these accompanied by quality content marketing is a lot to deal with.

Content Marketing is the future of most marketing products and services. As new products and services launch, there is almost always a need for reliable and useful content to push them to your audience. By content, we of course, mean all types of written and visual media – such as web pages, blogs, social media posts, videos, online articles, etc.

The ideal solution to content marketing requirements can often be outsourcing your content creation. Aside from freeing up resources to work on your core focus area, outsourcing content creation also involves handing over these tasks to more experienced and expert professionals, ready to ensure that your content matches the outlook you’d like to build.

Advantages Of Outsourcing Content Creation

In addition to generating more traffic, a more engaged userbase, and more leads, outsourcing content creation has a number of other benefits. Some of these advantages are mentioned below:

Time-Saving And Multitasking

Outsourcing your content can be a big time saver. Professional writing agencies have the capacity to deliver high-quality work in a relatively shorter span of time, depending upon the requirements of your project. 

As a matter of fact, good quality content takes time to research, create, and publicize. Hiring another professional firm to create content saves you time, and allows you to complete multiple projects at the same time. If you need to publish content frequently without dropping its level of quality, you’re going to need a large team of experienced professionals. This is where outsourcing content can be a boon. Outsource as much content as you need according to your budget.

Leverage External Expertise

By outsourcing content, brands rely on the experience and abilities of others – often at a level they do not themselves possess. Using others’ expertise can take many forms, such as writing skills or knowledge of a specific subject.

There’s an entire science behind delivering a good blog post – a post is well written only if it is properly optimized for search engines, effective at generating engagement, and in-depth enough to satisfy your audience. This requires significant research, re-evaluations, quality checks etc. Taking advantage of an outside firm can provide all this in a really efficient manner.

Experiment With A Wide Range Of Subjects

Outsourcing content creation allows you to experiment with a number of different types of subjects, which has multiple benefits in its marketing. It avoids additional training for in-house writers which might be required if they’re not expertise in the genre.

It also eases the need to hunt down a separate content creator for each type of content by hiring a professional firm, ultimately saving time and effort. Experimenting with different types of content helps to explore what works best for your brand and customers.

Maintain Quality And Consistency

Outsourcing content creation assists in maintaining a high level of quality throughout projects and across all kinds of genres. When outsourcing content to a professional firm, content creators are often working on multiple projects and have accumulated adequate skills and know how to maintain a standard that is critical to branding, reputation, and successful content marketing.

Several quality checks, re-evaluations, recommendations, redrafting and strict adherence to a specific company style guide are often executed to ensure the content perfectly matches the requirements of a company.

Observable Returns on Investment

Outsourcing content creation helps generate traffic, more engaged readers, and more leads. All this and simultaneously can be a lot more cost efficient than traditional practices.

Employing a full-time content creator can cost a lot of unjustified amount of money. Whereas, while outsourcing, one simply pays for the ordered content and nothing else. The organisation does not have to worry about providing medical insurance or replacing laptops. Outsourced content is generated by self-employed individuals or agencies that factor these costs into their overall rates, making it a much more affordable option for most organisations.

A Wider Audience 

Outsourcing content creation helps in getting a wider audience for the content. Most professional firms are skilled in social media marketing, which means they can help in building a strong social media marketing plan and generate share-worthy content that calls to action. These agencies often share content on their own social networks or have a client feature on their company blog. 

Freelance content marketing professionals can also help in getting the content a wider audience. They research other blogs to guest post on and generally come up with other new ways to advertise the content. All these practices make the content more effective and shared more often, it’s also seen and shared by more people comparatively, extending the reach exponentially.

Improve Market Strategy And Meet Business Goals Faster

The advantages of getting insight from a professional agency like yMedia is a profound understanding of your market. They not only ensure providing a constant supply of content to publish, but also come up with marketing expertise and experience that may exceed your own skill set.

Content marketing is a lot more than just creating and delivering content. A professional content marketing firm will assist in defining the objective and strategy for your content. After this, it’ll leverage the right tools and experience to achieve targets, ensuring that the content aligns with the rest of your marketing plan. The result? The right content, published at the right time, and engagement increasing across the board.